How much does a real estate agency website cost?
Your real estate website investment varies based on design sophistication, required features, integration complexity, and long-term maintenance needs.
Every real estate website project comes with its own unique price tag, even though many share common features and functionalities.
Let’s explore what drives these cost variations, identify the right budget range for your specific needs, and prepare you for meaningful conversations with web developers.
The scope of development is influenced by several key factors: your chosen design approach, existing CRM platform, necessary third-party integrations, and the readiness of your content.
Before diving into costs, it’s crucial to clarify your website’s fundamental purpose. What specific goals are you aiming to achieve with this digital investment?
The question remains: What should you expect to invest in your real estate agency’s website?
Solution 1: We'll establish a basic yet professional web presence to meet industry standards. While maintaining a quality appearance, we'll keep website development and marketing investments minimal.
- Modern, responsive website design
- Pages for services & team
- Property listings
- Basic contact forms
- 1-2 Integrations required:
- Property feed from CRM
- Basic analytics & reporting
Price Estimate: $8,000-$15,000
Solution 2: Our website will grow our online presence and generate leads.
- Custom responsive design that fits digital style guide
- Property listings
- Team page
- Individual team profiles
- Custom contact forms to distribute leads
- Optimised website for search engine performance in your core market
- 3-5 Integrations required:
- Property feed from CRM
- Analytics & reporting
- Facebook pixel for marketing purposes
- Custom forms to send leads to various contacts based on enquiry type
Price Estimate: $15,000-$25,000
Solution 3: Our website will serve as a flagship digital platform, showcasing our industry expertise while enabling sophisticated marketing campaigns and lead generation strategies.
- A tailored digital platform reflecting your unique brand identity, with custom-built templates and a comprehensive brand style guide.
- Comprehensive analytics and tracking tools to measure, optimize, and enhance your digital marketing campaigns' performance.
- Custom team profiles that can be used as standalone landing pages for agent marketing/promotional purposes
- Purpose-built lead capture pages for sales and property management, featuring customized forms and targeted content.
- Instant property appraisal functionality with data collection and lead flow
- Latest reviews pulled in for verified third-party sources such as RateMyAgent
6+ Integrations required:
- Property feed from CRM
- Advanced analytics & reporting
- Facebook pixel
- Custom forms
- Custom team member profiles with RateMyAgent feed
- Digital Property Appraisal page with third party API (requires an external subscription & API access)
- Price Estimate: POA (based on requirements & build time) Please contact the team at STAFFLINK for a real estate website quote.
Not sure which of these solutions apply to you?
- What are the strengths and limitations of your existing website?
- Do you have admin access to your current website or is it restricted?
- Are there any websites that you’re impressed by, and why?
- Have you established formal brand guidelines or a digital style guide
- What are your primary website objectives: lead generation, agent visibility, or marketing platform integration?
- What CRM are you currently using?
- Do you have any plans to change CRM?
- Is your CRM configured to syndicate listings to both your website and external property portals?
- What is your preferred lead routing destination: centralized office inbox or direct agent distribution?
- Select your preferred seller lead capture method: instant digital appraisal, online request form, or standard contact options.
- Do you collect reviews on RateMyAgent? Would you like to display them automatically on the website?